PROPERTY MANAGEMENT / CONSULTING
Asset management and consulting business
ACCOMMODATION
ACCOMMODATION
WORLDWIDE ATTENTION ---- KYOTO REAL ESTATE
Kyoto, as the capital of the Heian era, has more than 1200 years of history, and has many famous attractions such as shrines and temples, and is included in the World Cultural Heritage as the “cultural property of the ancient capital”.
Therefore, along with the profound historical and cultural values, the value of real estate in Kyoto has also increased.
Since Kyoto real estate has become the world's leading brand, the risk of falling real estate values due to economic and market volatility can be said to be extremely low.
In particular, the so-called "Square District" (Square District refers to the central part of the historical city of Kyoto, and the line that runs through the north to the south begins at Sakagawa Avenue and passes through Karasuma Avenue to reach Kawaramachi Avenue.
Another line that runs through the east to the west starts from Oike Avenue and cross Shijo avenues to the Gojo avenues). While continuing to maintain the solid brand value cultivated for many years, as “investment that never fails”, real estates in this district are pretty popular among the wealthy and investors in Japan and overseas. Having a property in this area has become a symbol of high status.
As global attention continues to increase, the value of all aspects of Kyoto continues to grow. Therefore, it is a good choice to have your own property in the valuable Kyoto!
INVESTMENT IN KYOTO REAL ESTATE
In recent years, inbound demand has increased in Japan and land prices have soared.
As a result, real estate investment yields such as rental management are on a downward trend. Still why are foreign capitals investing in Japanese real estate one after another?
Let’s compare the global real estate bubble country rankings. (As of 2015)
Whencomparing land prices in Tokyo and KyotoKyoto's cost-benefit performance is much better than Tokyo's in the case of similar demand for land and land prices.
ATTENTION ARRACTS FROM OVERSEAS, THE CHARM OF KYOTO
Kyoto is attracting attention not only as a real estate but also as a tourist destination from all over the world.In Japan's popular tourist spot ranking 2016 for foreignersmore than half of tourist spots are in Kyoto.
In overseas media, the evaluation of Kyoto is very high（Kyoto's evaluation in leading overseas magazines）, and that also shows the superiority of Kyoto
`` Kyomachiya '' built by the traditional wooden frame construction method before 1950 is one brand that has demands not only from accommodation facilities but also from restaurants, villas, galleries, beauty salons, etc. There are also merits hat “value does not fall”, “yield is high”, and “competitive property does not increase”.（details of merits)）
The ratio of foreign tourists visiting Kyoto to foreign tourists by countrycomposition ratiois growing in Europe and America and decreasing in Asia. In the guest room revenue index (RevPER: average room unit price x guest room occupancy rate), which is regarded as most important in the hotel industry, Kyoto showed the highest growth among major cities in Japan and overseas, at 109.8%. This confirms that accommodation consumption in Kyoto is growing higher than other cities.
TRENDS OF FOREIGN TOURISTS
Looking at changes in travel consumption and foreign tourists visiting Japan, the total travel consumption of foreign visitors to Japan in 2016 increased by 7.8% compared to the previous year.
The government has doubled the target number of foreign visitors to Japan, and plan to reach 40 million in 2020 and 60 million in 2030. Over half of all foreign tourists visiting Japan have visited Japan more than twice.
Nearly 80% of tourists visit Japan by using individual arrangements or personal travel plans.
The right side shows the preference of visitors when they travel to Japan: the convenience group tour that they tend to use when visiting Japan for the first time.
The repeat visitors who visit Japan above twice prefer to giving priority to the things they want to experience and the places they want to go----the pursuit of a more free way of travel.
Individual travelers who are free to make their travel schedules, and decide on their destination according to their individual preferences. Therefore, they can freely visit sightseeing spots that are difficult to visit in group trips.
SNS such as Facebook and Instagram play a huge role in determining the destinations for individual travelers.
Most individual travelers use the Internet to arrange travel and travel with a smartphone.
They just need input the places to visit in the map app in advance and move according to the instruction on the map. It feels free to visit the first place using GPS guidance.
Use the map app to pinpoint where you want to go, and use SNS to post the situation in real time. And the person who saw the post said, “Like! ”and visit it on his own trip. The number of travelers in this style is increasing.
Kyoto city accommodation survey Source: Kyoto Cultural Exchange Convention Bureau
Room occupancy rate / Ratio of foreigners (annual)
The room occupancy rate remained at a high level of 89.1%. The foreign use ratio was 37%, 2.2 points higher than the previous year, marking the highest value since the survey began.
Room Occupancy Rate / Ratio of Foreigners (monthly)
Monthly occupancy rate showed the most changed month is January during the off-season, at 71.9%, 3.3 points higher than the previous year.
The difference between the off-season and peak season has narrowed, and it can be said that the occupancy rate is getting smoother.
Monthly Transition of Foreigner Usage Rate
Kyoto Accommodation Business
In Japan, the yield on real estate investment for residential rental properties is declining in urban areas due to rising land prices and decreasing residential population.
Meanwhile, the number of foreign tourists visiting Japan is increasing year by year. Therefore, real estate investment in accommodation facilities business with higher yields, especially in Kyoto accommodation facilities business, is drawing attention.
Why is Kyoto so popular? First of all, let's compare Airbnb's data on occupancy rates from October 2016 to January 2017 with other cities.
As mentioned above, although the room occupancy rate is slightly inferior to Tokyo, the average unit price per room is high in Kyoto, and RevPER (revenue index), which is regarded as important in the lodging industry, is also outstanding in Kyoto.
Seen from different areas, the occupancy rate is 73.5% in Shibuya-ku, Tokyo, while Shimogyo-ku and Higashiyama-ku in Kyoto are 65.7%, which is lower than Tokyo.However, price per room and RevPER (revenue index) in Kyoto prevails.
This shows that Kyoto is superior to other cities in terms of brand value as a tourist city.
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